Day 4: What Makes a Successful Blogger?

Problogger ChallengeThis was a tough assignment because I don’t really see myself as a niche blogger.  I blog about whatever strikes my fancy.  However, when I started to look a little more closely, I could see a few themes developing:  family, books and fun stuff (meaning memes, product reviews and chatter).  Since it’s hard for me to focus on just one blog, I decided to look at a variety of blogs to see how I compare.  For the record, I don’t rate success on followers, monetization or any of that kind of information because I know that some blogs have a lot of followers because they run contests where people have to subscribe to their blog in order to enter the giveaway. To me a successful blog offers relevant information, leaves me thinking or simply makes me laugh.

Code Name: Mama is successful because of the information that is provided.  Even though I don’t have young children, I find it interesting to read about how other parents are raising their kids.  Furthermore, I know several people who will be having little people soon and I’d like to be able to share information with them if they ask.  For example, this post called  Identifying Plants with Young Children is cute, informative and wistful, I’m sure some of my natural loving friends would enjoy it.

Contrary to popular belief, librarians do not sit around reading books all day, we do in fact do a lot of work outside of “book finding.”  So when I get the opportunity to read for pleasure I enjoy it and I like to share it.  Next month, I’ll be participating in an online reading group hosted by Trish at Hey Lady!  Whatcha Readin’? We’ll be reading of The Handmaid’s Tale by Margaret Atwood (great book, read it if you can, better yet join the group).  I think Trish’s blog is successful because she’s asking people to participate with her in reading a book that she enjoys ~ this makes the discussions so much more lively and it’s a way of engaging her readers in active rather than passive participation.

When it comes to meme participation, nothing beats 5 Minutes for Mom.  People gravitate to their memes because they’re fun and they’re interesting.  And for those who are concerned about driving new traffic to their blogs, you know you’re guaranteed some visitors from their blog hops.  When I participated in The Ultimate Blog Party 2010 I found a lot of great blogs out there and a few people found my blog.  But, mostly, I had fun and stepped out of my comfort zone (I vlogged for the first time).

When I read through my blog posts, I try to be informative, entertaining and engaging and I hope that I hit all three.  And if people keep coming back to read my words, then I know that I must be doing something right.

Now you tell me, what do you think makes a successful blogger?  Is it the number of followers they have on their blog?  Does the fact that they draw an income from their blogs make them successful?

This post was written as part of the 31 Day Problogger Challenge that is being sponsored by SITS.

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