Their new campaign asks women to rethink topics that range from the fun ~ rethink going bare in public (no makeup, that is) to the thought provoking ~ rethink what freedom looks like. The idea came from Bare Escentuals employees rethinking makeup and what real beauty looks like ~ it’s not about covering your skin with a lot of gunk but using products that enhance your natural beauty.
Every week at Rethink What Matters, a new topic will be featured with 5 questions for you to answer and share with your friends by email, Facebook and Twitter. And what do you get for participating? The chance to win free bareMinerals products (500 winners each week) or a trip of a lifetime to Asia, Caicos, Costa Rica, Italy, Paris or Turks (contest ends 26 March 2010).
This week’s topic is “Rethink the Need to Find Yourself.” I consider myself a rebel ~ ever since I was a little kid, I’ve always gone against the grain. Not in a bad way, but just because I liked the attention (yes, I suffered from middle child syndrome). As I’ve gotten older, I’ve had to rethink how I define myself ~ I’m still a rebel but instead of fighting “the system” I’m rebelling against obesity, heart disease, cancer and other health issues that plague my family by exercising daily and eating a healthy diet.
Giveaway: Bare Escentuals has offered me a complimentary bareMinerals 100% Natural Lipgloss to try and 2 to give away to one of my lucky readers. For a chance to win 2 bareMinerals 100% Natural Lipglosses of your own just:
1. leave comment telling me how you “Rethink the Need to Find Yourself”
2. for an extra entry, subscribe to my feed and leave a separate comment letting you know that you have done so.
Contest ends Friday, 26 March 2010. A winner will be randomly selected using Random.org