Last month, I had the honor of taking over the Cape Girardeau Visitor’s Bureau Instagram account. It was quite possibly one of the most fun experiences of my time here in Cape. Imagine walking down the street and having people say “Hey, you’re the girl who’s taking the pictures, aren’t you?” Just fun.
But if I had all to do over again, there are a few things I’d do differently:
- Treat the account like my own and share the things that I’d normally share on my personal account
- Share pictures of my family, friends, and myself
- Post more pictures
If you ever get the chance to do an Instagram takeover, take it! It gives you the opportunity to reach a new audience and re~examine how you see the world around you.
Here are a few other tips to get you started:
Be consistent ~ if you have a routine that you follow on your own Instagram account, bring it over to the one you’re taking over. This is the first clue to who you are… My Instagram friends know that I share a cup of coffee with them every morning, so sharing a morning cup with a new group only makes sense.
Let your personality shine through ~ people want to see the person behind the curtain. Seeing your face, your hands, some part of you in a few of the pictures puts a face to the message and makes things much more fun. Especially when people recognize you on the street.
Show people in action ~ pictures should tell stories, make sure that people know what you’re telling them. Watching Katie and Robbie work behind the counter at Dynamite Coffee is so much fun, it’s like watching them dance…
Be social ~ when people comment on the pictures, make sure you respond
- Use your voice and be authentic. Your host wouldn’t have invited you to takeover if they didn’t trust you.
- Use a special hashtag that you set up with the host ahead of time. For example, if someone were to take over my instagram, I’d use #LOTSguestinstagrammer {for Living Outside the Stacks guest instagrammer}. Add your instagram name in parentheses, this helps people to identify {and follow} you as well.
What makes you interact with someone on Instagram?
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