Living Outside the Stacks

Navigating through life away from the library

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7 Tips for Making Your Blog More Appealing to Companies {Repost}

7 Tips for Making Your Blog More Appealing to Companies {Living Outside the Stacks}

When I first started blogging, many moons ago {over at Curious Child’s Library Wanderings}, I never imagined that blogging would become what it is today: big business for bloggers and companies alike. Back then, I just saw it as a way for me to connect with other librarians, you know, a way to learn and share. Then I started blogging here and that all changed. Blogging was still a way for me to connect {but with a wider and more varied audience}, but it also became a way for me to make a little side money and try new products.

Over the years I’ve been fortunate enough to work with a few companies as a brand ambassador, and through those experiences I’ve learned a few things about connecting with brands and what keeps them coming back. I can’t promise that these tips are going to push your blog into the “pay the mortgage” category, but I can promise that these tips will help your blog look a little more appealing to companies that’re looking to connect with bloggers:

  • BRAND YOURSELF ~  Think about it, you have a blog and you’re on Facebook, Instagram, Pinterest, Twitter,  etc.,  so use that to your advantage. Try to be consistent with your avatar, bio, username, etc. so that people/companies know they have the right person.

7 Tips for Making Your Blog More Appealing to Companies {Living Outside the Stacks}

  • MARKET YOURSELF ~  You are your best advertisement.  For example, I’m a big coffee drinker so I had a travel mug made by Designhergals.com that has my image as well as the name of my blog on it.  You wouldn’t believe how many people ask about the mug and about my blog. Buy some business cards and keep them on you at all times. Don’t be shy about handing them out. If you’re an athlete, have workout gear made with your logo on it and wear it to the gym or while running the track. I’ve seen Lorraine from Run Wifey Run wear a couple of cute tees with her logo on them. The picture above was taken when I first started blogging, and didn’t understand how important images are to a blog. I posted this so you can see the difference between just “taking a picture” and “telling a story”. You want your images to tell a story
  • PROOF READ YOUR POSTS ~  When you’re representing a company, you want to put your best foot forward.  All blogging platforms come equipped with spell check, use it. I know there are times when we’ll skip a word or get the punctuation wrong, but if your post is full of errors, it’s a turn off. Don’t be afraid to come back and edit, even after you’ve hit “Publish”.
  • BE AUTHENTIC ~  I find that the blogs that draw me in are not just the ones that pimp products but the ones that share something about the blogger themselves.  Give your readers a reason to trust you. For example, I like that Chandra from A Stylish Little Lady doesn’t just write generic posts about different Etsy shops, but she tells why she likes the artist. She writes about how she’s incorporated the jewelry, the art, the pottery, or what have you into her surroundings. She also shares bits and pieces of her life with her readers. This builds trust.

7 Tips for Making Your Blog More Appealing to Companies {Living Outside the Stacks}

  • USE YOUR OWN PHOTOS ~ I know we’re not all professional photographers, but using your own photos make your posts more authentic. Your photos show YOU using the product and not just some stock photo that the company sent you {although you should use their photos if they ask you to do so}. The picture above is from a review I wrote for the Modern Design Tungsten Ring, a man’s ring. Who better to model it than The Hubs?

7 Tips for Making Your Blog More Appealing to Companies {Living Outside the Stacks}

  • BE BOLD ~  If you want to represent a company, contact them and ask.  The Hubs and I always tell our kids: “Let them tell you ‘No’.” Never rule yourself out of anything. Let companies know what they can get for their money. Show them examples of how you’ll use your social media influence to connect their product with your followers. If you really like a product, tag the company and let them know you’re talking about them.
  • HAVE FUN ~  Whether you make pocket change or enough to finance a mortgage, you want to have fun.  Blogging takes a lot of time and plenty of effort and if it stops being fun, you may need to take a step back for a bit. Katie at Creole Wisdom does a wonderful job of blending beautiful photography, fun experiences, and  authenticity with thought provoking posts, creative DIYs, and interesting reading suggestions.

Do you have any tips to add?
Daenel T {Living Outside the Stacks}

 

 

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Color Burst

Pink Cardi, Mustard Striped Tee, and Floral Skirt {Living Outside the Stacks}

 

Pink Cardi, Mustard Striped Tee, and Floral Skirt {Living Outside the Stacks}

Well, hello there! I hope your week has been fabulous so far. Mine has been great. I’m two days in to a seven day running streak, so yay! My muscles are sore but my mind and spirit are clear. And can you see the muscle definition forming in the front of my legs? I’ve always thought I somewhat resembled Sponge Bob Square Pants. giggle

So today I’m all about color and pattern. My theory on color is if you see it together in nature, you can wear it on your body. Really, isn’t God the ultimate designer? You are familiar with His work, right? Stunning! As for pattern mixing, I’m all about quirky. In my head, florals and stripes go with everything! Florals and dots. Stripes and plaid. Floral and plaid. Stripes and dots. It’s all interchangeable as long as there’s something in the mix that unifies the look.

For example, I use mustard as a neutral {you can see how I use it as a base color here as well}, so it’s a non~color color that just so happens to make the golds and browns in my skirt and shoes pop. The pink cardi is an add on piece that goes with {not matches} the cream in the stripes of my tee and the beige in my skirt. And the shoes? Well, they’re just a fabulous pair of buckled men’s wear inspired oxfords that I always seem to forget are in my closet.

I’m linking up with:

Please check them out for more fashion inspiration.
Daenel T {Living Outside the Stacks}

 

 

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Run

Run {Living Outside the Stacks}

I need help. I seem to have lost my running mojo. When I was training for the Run for God 5K with the group, I didn’t have any problems getting up and out. Now that I’m on my own, I can’t seem to stay motivated. My running has gotten sloppy and I get tired much more easily. I’m hoping this isn’t a reflection of my spiritual life, but I think it may be… Not good. Not good at all.

I’ve got to get back on track.

Run Streak {Living Outside the Stacks}

I’m not happy with last night’s run. It was too slow and I spent a lot of time walking. My problem is that I didn’t stay in the zone after race day. I started slacking off and now I feel like I have to start all over again. The only way I can get myself back together is to set another challenge.So I plan to will run 3 miles every day this week: Monday through Sunday, for a total of 21 miles. That’ll be a new record for me. I think the most I’ve ever done is 12 miles in a week. I will do this.

Run {Living Outside the Stacks}

My focus verse for the week will be the verse that we used while I was training for the Run for God 5K. The verse, in its entirety reads:

Wherefore seeing we also are compassed about with so great a cloud of witnesses, let us lay aside every weight, and the sin which doth so easily beset us, and let us run with patience the race that is set before us,

I know that there will be many things that will try to keep my focus off my goal for the week: fatigue, boredom, just don’t wanna, but I have to remember that I’m not running just for physical growth, I’m running for spiritual growth as well. The time I spend on the trail is time that’s dedicated to Christ. Anything that takes my focus off of Him needs to be laid down so that I can keep my eyes on the prize, eternal life with Christ, my savior.

How do you reconnect with God? Is it through physical training? Quiet meditation? A bit of both?

Daenel T {Living Outside the Stacks}

 

 

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